Effective Date: May 12, 2025
Rocky Mountain Capital Markets, LLC (“us”, “we”, “our”, or “Company”) operates the http://www.rockymtncm.com website and provides commercial loan brokerage and real estate capital advisory services (collectively, the “Service”). This Privacy Policy outlines how we collect, use, protect, and disclose personal data when you use our Service and your choices regarding that data.
By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy and our Terms and Conditions, which are incorporated by reference. Terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, unless otherwise defined.
🚨 Quick Summary (Not Legally Binding)
We’re a commercial real estate capital advisor — not a broker-dealer or securities firm. We don’t sell or market securities. If you choose to share personal information with us (like your name, email, or project financials), we’ll use it to provide advisory services and facilitate lender or investor relationships, always with your permission.
DEFINITIONS
- Personal Data: Data about an identifiable individual, such as name, email, or financial information.
- Usage Data: Automatically collected data (e.g., IP address, browser type, visit duration).
- Cookies: Small data files stored on your device to enhance functionality.
- Data Controller: Entity (us) that determines the purposes and means of processing Personal Data.
- Data Processor: Third party processing data on our behalf (e.g., analytics providers).
- User: The individual or entity using our Service.
REGULATORY COMPLIANCE STATEMENT
Rocky Mountain Capital Markets, LLC (RMCM) is a commercial real estate advisory firm and not a registered broker-dealer. We do not offer or sell securities. Our services, including joint venture equity consulting, mezzanine financing, and preferred equity structuring, are delivered strictly in the context of real estate capital advisory.
Any introductions to capital providers are made incidentally to our advisory services and not for the purpose of soliciting or placing securities. By using our website and services, you acknowledge and agree to this limited advisory role.
INFORMATION COLLECTION AND USE
We collect information to provide, improve, and personalize our real estate capital advisory and commercial loan brokerage services, including but not limited to consulting on structured finance solutions such as joint venture equity, mezzanine financing, and preferred equity.
Personal Data
We may collect the following, with your consent, when you engage with our Service:
- Email address
- First and last name
- Phone number
- Financial information (e.g., business financials, credit history) for loan applications
- Cookies and Usage Data
Note: We do not collect physical addresses via website forms unless explicitly provided for loan processing purposes. You may receive service-related communications or promotional materials. To opt out, follow unsubscribe instructions in our emails or contact us at info@rockymtncm.com.
Usage Data
Includes data such as:
- IP address
- Browser type and version
- Pages visited and time spent
- Device identifiers and diagnostic data
Location Data
With your explicit permission, we may collect location information to tailor loan offerings or services. You can control this via your device settings.
TRACKING TECHNOLOGIES
We use cookies and similar technologies, including:
- Session Cookies: Enable core website functionality.
- Preference Cookies: Remember your settings and preferences.
- Security Cookies: Protect against unauthorized access.
You can manage cookies through your browser settings, though disabling them may affect Service functionality.
USE OF DATA
We use collected data to:
- Provide and maintain the Service, including processing loan applications and capital advisory services
- Notify you of service updates or changes
- Respond to customer support requests
- Analyze usage to improve Service performance
- Detect, prevent, and address technical or security issues
- Deliver relevant marketing, loan offers, or updates (with your consent)
DATA RETENTION
We retain Personal Data only as long as necessary for the purposes outlined in this policy, to comply with legal obligations, or to resolve disputes. Usage Data may be retained longer for analytics or security purposes, anonymized where possible.
DATA TRANSFER
Your data is primarily processed in the United States, where our operations are based, under the laws of Utah. By using the Service, you consent to the transfer and processing of your data in the United States, where privacy laws may differ from other jurisdictions. We implement safeguards to ensure your data is protected in accordance with this Privacy Policy.
DISCLOSURE OF DATA
We may disclose Personal Data:
- To lenders or financial institutions as necessary to facilitate loan applications, with your consent
- To capital partners or equity investors solely in connection with real estate transactions and only when necessary to facilitate advisory engagements, with your consent
- To comply with legal obligations (e.g., court orders, regulatory requirements)
- To protect the rights, property, or safety of the Company, Users, or the public
- In connection with a business transfer (e.g., merger, acquisition, or sale)
All disclosures are conducted under strict confidentiality agreements where applicable.
DATA SECURITY
We use commercially reasonable measures to protect your data, including encryption and secure servers. However, no internet-based service is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
“DO NOT TRACK” SIGNALS
We do not currently support Do Not Track (DNT) browser settings. To manage tracking, adjust your browser’s privacy settings or opt out of specific services as described below.
YOUR DATA PROTECTION RIGHTS
Under applicable laws, including Utah privacy regulations, you may:
- Request access to the Personal Data we hold about you
- Request corrections to inaccurate or incomplete data
- Request deletion of your Personal Data, subject to legal obligations
- Object to or limit certain types of data processing
- Request data portability to transfer your data to another service
To exercise these rights, email us at info@rockymtncm.com. We may require identity verification to process requests. Responses will be provided within a reasonable timeframe, typically within 30 days.
SERVICE PROVIDERS
We engage third-party service providers to support our Service, such as:
- Analytics providers (e.g., Google Analytics)
- Payment processors (e.g., PayPal, Braintree)
- Lenders or financial partners for loan processing
These providers access your data only to perform designated tasks and are contractually obligated to maintain confidentiality and security.
ANALYTICS
We use Google Analytics to monitor and analyze website traffic. Google Analytics may collect Usage Data to improve our Service.
- Opt-out: Install the Google Analytics Opt-out Browser Add-on
- Privacy Policy: Google Privacy Policy
REMARKETING
We use remarketing services to display tailored advertisements:
- Google Ads: Opt-out via Google Ads Settings
- X (formerly Twitter) Ads: Opt-out via X Ad Preferences
- Facebook Ads: Opt-out via Facebook Ad Preferences
- LinkedIn Ads: Opt-out via LinkedIn Ads Settings
Each service’s privacy policy governs their data practices.
PAYMENTS
We do not store payment data on our servers. Transactions are processed by third-party providers (e.g., PayPal, Braintree) that comply with PCI-DSS standards.
LINKS TO OTHER SITES
Our Service may contain links to third-party websites (e.g., lender portals). We are not responsible for their privacy practices. Review their privacy policies before sharing data.
CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Effective Date.” Significant changes will be communicated via email or a prominent notice on our Service at least 30 days before taking effect.
CONTACT US
For questions or concerns about this Privacy Policy, contact us at:
Email: info@rockymtncm.com
Address:
Rocky Mountain Capital Markets, LLC
145 E State Street #43
Farmington, Utah 84025
Davis County, Utah
RMCM is not a broker-dealer and does not engage in the offer or sale of securities. All services are provided strictly as real estate capital advisors.


